Building your own solid brand from scratch isn't that easy to do, particularly when the market is a competitive one. It takes lots of work and dedication when you want to work on this. If you do not, however, build a brand of your own, it raises the chances that you will just get lost in the shuffle and nobody will ever notice you. So what is the process behind building a brand that actually matters? How do you go about both creating a good and strong impression on your target market while
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