Creating Subject Lines that Get Your Emails Read

When you send out emails with a powerful subject line, your campaign is off to a promising start. Emails that lack effective subject lines seldom get opened, which obviously defeats the whole purpose. Subject lines are really not that hard to create once you know the principles. You just have to put a little thought into your subject lines and make them interesting and appealing. When you write a subject line, you can think of it as the headline for your email. Before you can present your main

Read more ...