Google AdWords is the best direct marketing tool out there, but using it might need some practice. It's not uncommon for new AdWords advertisers to make mistakes when starting their campaign. It's not hard to avoid these errors if you know about them, so let's see what they are. One thing that is frustrating for beginners is sometimes reading about IM, but the person who wrote it thinks the audience has a knowledge base already created. You can think of that in terms of background information
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